{"id":2119,"date":"2021-12-31T16:11:57","date_gmt":"2021-12-31T15:11:57","guid":{"rendered":"http:\/\/www.lorena-hoormann.at\/?p=2119"},"modified":"2026-05-05T14:48:05","modified_gmt":"2026-05-05T12:48:05","slug":"year-in-review-2021-a-turbulent-year","status":"publish","type":"post","link":"http:\/\/www.lorena-hoormann.at\/en\/jahresrueckblick-2021-ein-bewegtes-jahr\/","title":{"rendered":"Year in Review 2021: Flow of Innerpreneur \u2013 An Eventful Year"},"content":{"rendered":"My year was very eventful. And although I hadn't chosen a motto at the beginning, it became clear to me over the course of the year: Flow of the Innerpreneur!<\/strong> What? What is that supposed to be? According to Ron Rentel's understanding (2007: Karma Queens, Geek Gods and Innerpreneurs <\/i>These are people who create their inspiration from within, whose own business is their personal fulfillment, and who strive for social change. The focus is not on the growth of the company, but rather on their personal growth. They want to achieve something, be independent, require little adaptation or conformity, and are willing to take risks. They believe in authenticity (oh yes!), are guided by their values and passions, build on honesty, follow a unique path (authentic, after all ;)), are very creative, want to do \"it\" better, want to move the world forward. They combine career, adventure, and reflection equally in their lives and businesses, are permanent learners (always learning, after all ;)), and are constantly developing (comfort zones are truly stretchable!). They want to positively change society. And that pretty much says it all. My year 2021 was the year my innerpreneur really got into the flow. And this is just the beginning.\r\n

Lifelong learner - Lives up to the title<\/strong><\/h2>\r\nThose of you who know me personally know that I am almost addicted to learning, discovering, and trying new things. At least half of my investments go towards learning. Whether in my professional or personal life. This year too, I have lived up to my title as a \u201elifelong learner\u201c in this regard. Big and small.\r\n

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The large and medium-sized advanced training courses this year<\/h3>\r\nIn general, on the one hand, I have the training as Certified psychological coach with Christine Hoffmann and Vera Popper<\/a> completed, which I started in 2020. Immediately after that, I also completed in this year Training to become a certified psychological trainer<\/a> started with the HOFFMANN method and also finished successfully. Part of this was also a professional photo shoot with the wonderful Klemfrau Photography Andrea Klem.<\/a> You can find the photos on my homepage on the various pages. Here are a few behind-the-scenes pictures that Nina M. Feuerstein took.\r\n\r\n
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Summer photoshoot with the wonderful Klemfrau. The result is fantastic photos that can be found on my homepage.<\/p><\/div>\r\n\r\nIn parallel, I also completed a six-week online course on Gender and Diversity at Porsche University of Applied Sciences<\/a> Completed. A course I've wanted to take for a very long time and that I was able to attend as an external lecturer for the Fern FH (many thanks again for this!).\r\n\r\n

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This year, I was honored to receive three certificates: Psychological Coaching, Psychological Training, and Gender and Diversity Competence.<\/p><\/div>\r\n\r\nOf course, also \u201eThe Blog Bang<\/a>\u201cand subsequently\u201eThe Content Society<\/a>\u201cJudith provided me with two incredibly intensive training courses through her wonderful sympatexing. Here, I not only found a great additional women's network, but above all, learned a tremendous amount about writing, website design, social media, and visibility.\r\n\r\n

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It started quite inconspicuously and became one of the biggest learning spaces for me this year: the formats by Judith Sympatexter Peters.<\/p><\/div>\r\n

The smaller learning spaces, which were no less effective<\/h3>\r\nFor example, in the online training for trainers at the FG\u00d6 Education Network, I heard about the wonderful Helga Pesserer<\/a> and Birgit Pichler<\/a> Everything learned to make my online formats health-promoting. In addition, I was able to learn from the project \u201ePower backpack\u201c<\/a> (a book and a website for women* who have experienced violence) from the associations Ninlil<\/a> and Easy Reading<\/a> attend the \u201eEasier Reading\u201c seminar with the wonderful Maria Seisenbacher. Because I want to make my offers barrier-free and build my business step by step so that I don't exclude anyone from the outset. Quite the opposite, I want my website to be optimized for screen readers, and for me to also have offers that are written in simple and easy language and can implement them well. With this seminar, I've taken one step, and more will follow in 2022.\n\nAfter I attended a 3-day online business workshop with Sigrun in December, I am currently also at the 12-Day Masterclass \"Kickstart Your Business\"<\/a> Because a goal for 2022 is for me to put my desire for an online business into action.\r\n\r\n
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And towards the end of the year, I also dove into Sigrun's formats. I want to aim high, after all \ud83d\ude09<\/p><\/div>\r\n\r\nThis year I was also allowed to participate in the workshop \u201eorthogonal competence\u201c with my colleague Daniel Juling<\/a> to complete. We exchanged exciting life topics in a small group, and it was overall very enriching. If you're interested in a workshop like this, feel free to contact me, and you'll receive a partner offer. Additionally, I was one of the first people to enjoy Nina Maria Feuerstein's Feuerstein Masterclass, which was particularly effective for my elevator pitch.\n\nIn addition, there were several other formats with very exciting content, such as the FG\u00d6 Conference<\/a>, which takes place every year and was conducted online for the 2nd time this year. And the conference of Network Storytelling Caf\u00e9 Switzerland<\/a>, which was incredibly exciting. As well as various other formats that I can't recall right now (I should keep better notes \ud83d\ude09).\n\nSo, those were my dedicated \u201elearning spaces\u201c in 2021. However, I didn't exclusively learn in those places, of course. As a general rule, I take something away from all situations, experiences, and encounters. Even from bad presentations, I learn how I don't want to do things. So I'm constantly learning. A lifelong learner, you could say. I believe there will be a blog post about that sometime too.\r\n

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Independence in Old and New Clothes<\/strong><\/h2>\r\nI have been self-employed and working full-time as a registered business consultant, coach, trainer, and facilitator for three and a half years. Since obtaining my business license, my business has developed steadily. However, rarely has so much happened as in this year, 2021. Things were developed, conceptualized, and founded, I became a member of new associations, and the growing complexity naturally required some innovations behind the scenes as well.\r\n

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The Founding of \"Future Business Consultants\"<\/h3>\r\nEven though I founded my business some time ago, another founding took place this year: the Future Business Consultants.<\/a> With 8 wonderful management consulting colleagues - with whom I am volunteering together in the Corporate Social Responsibility (CSR) Experts Group at the Vienna Economic Chamber<\/a> have been working together on the founding for over a year. We are a team that combines a wide range of expertise, experience, and life and work worlds, and we have one thing in common: the desire for our world to become more livable and the conviction that companies are a central anchor point in this. Our mission is successful \u2013 because fit for future generations and sustainably managed \u2013 businesses and organizations in which people are at the center and cooperation takes on a new dimension.\r\n\r\n
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A highlight this year: The founding of Future Business Consultants together with 8 great colleagues. Together for a livable and climate-neutral future.<\/p><\/div>\r\n

A year of new ideas and concepts<\/h3>\r\nBesides the founding, the year was also marked by conceptualization and (further) development. I developed various new trainings, created new moderation designs, continued, rethought, and implemented various evaluation activities, and my network has grown to include some wonderful people. (For me, this has always been an essential part of my business: cooperation. One of the reasons I became self-employed back then was that I wanted to implement many great projects and activities on exciting topics with great people.) Some of the formats developed this year I was able to implement directly, others had to be postponed to the new year due to the pandemic situation.\n\nOne of the concepts is a deep concern of mine: As a North German, one of my goals and wishes is to gain more of a foothold in my home region with my business again. Simply because I miss Northern Germany. With my wonderful friend and colleague Bianca Engelmann<\/a> This year, I took the first step back to my homeland. Together with her, I developed two (consecutive) seminars that will be held on the North Sea next year. The dates and location are yet to be announced. These seminars are for all those who want to take more time for themselves, strengthen their resources, build their resilience, draw strength, and find strategies to look ahead and move into their future with confidence. For the conceptualization, we went together to the island of Baltrum to develop the concepts directly in the environment where they are to take place: surrounded by wind, waves, in nature, at our power spot, on the so unique, so special, beloved North Sea.\r\n\r\n
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Something that was already great this year - the conception of two wonderful multi-day seminars together with my friend and colleague Bianca Engelmann - will be even greater in the coming year 2022. Stay tuned.<\/p><\/div>\r\n\r\nTogether with my colleague Michael Bauer-Leeb<\/a> Additionally, I have designed a wonderful format for the FG\u00d6 educational network. This was initially scheduled to take place in Reichenau an der Rax, Lower Austria, in October but was subsequently canceled. Next year, this format will be offered again with slight adaptations, this time in Vienna. Together with the participants, we will dedicate two days in this seminar to the topics of health promotion, climate and environment, their interdependencies, and their impact on our own quality of work and life. The seminar will take place in June 2022, spots are still available, and the cost is 100 Euros for 2 days.\n\nFor the FG\u00d6 educational network, I will be offering another 2-day seminar next year focused on solution-focused approaches, which I conceptualized with great care in 2021. I am looking forward to exploring with the participants in November 2022 how solution-focused approaches can support them in their lives and careers during both easy and challenging times.\r\n\r\n

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In 2022, I can once again offer seminars for the FG\u00d6 Educational Network. In November, focusing on solutions. Registration via the FG\u00d6 further training database.<\/a><\/p><\/div>\r\n\r\n

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In June, I will be holding the seminar on climate, health promotion, quality of life, and quality of work together with my colleague Michael Bauer-Leeb. Registration is also possible here via the FG\u00d6 further training database.<\/a><\/p><\/div>\r\n\r\nThis year, I also completed my training as a psychological coach and, during that time, developed training modules that I will offer in the future. Among these is a group coaching program that will be offered online next year (stay tuned!). Additionally, as a kind of final exam, my colleague Nina Maria Feuerstein and I implemented the training \u201eShine Your Light \u2013 Being Yourself at Work: Fulfillment Instead of Burnout.\u201c This is a workshop for anyone searching for their authentic path in their professional lives.\r\n\r\n

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A very successful training that was developed and implemented as part of the training course.<\/p><\/div>\r\n\r\nI've been working with my colleague Benedikt Schmidt from Germany for some time now on developing a retreat format. And so there are many other ideas waiting to be refined and implemented in the new year. So it won't be boring. And other concepts that I'm still working on and which will be published in the future.\r\n\r\n \r\n

The growing complexity also demanded a few innovations in the background.<\/h3>\r\nThe ever-increasing complexity of a business with various pillars also required a review of the foundation. On the one hand, I have expanded my memberships. In addition to my previous memberships (Entrepreneurs for the Future<\/a>, Sorority<\/a>, CSR Experts Group, ARGE proEthik) I am now also a member of the DeGEval - Society for Evaluation<\/a> and the Hypnosystemic Forum Austria<\/a>. In all these areas where I volunteer or am a member, my core values are also reflected, which are an integral part of my professional activities.\n\nApart from that, there were a few other innovations. For example, I set up my office at home so that I can hold appointments here with colleagues or clients, e.g., coaching sessions. At the same time, I have rented space in a practice near Mariahilferstra\u00dfe. In the Praxis \"Inner Peace\" on Stumpergasse<\/a> I also offer coaching sessions now.\r\n\r\n
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New spaces for my coaching sessions. With me and at the Inner Peace practice.<\/p><\/div>\r\n\r\nAdditionally, I've further professionalized the foundation of my business: since mid-year, I've been doing all designs with Canva<\/a>, which I find really simple and has professionalized my layouts a great deal. Additionally, there is now a Online calendar booking and payment system<\/a>. I have a Business account<\/a> erected, have an accounting system<\/a> introduced, with which I can create automated invoices and quotes. I have also applied for the UID number and will no longer be operating under the \"small business\" label next year, but will be charging VAT.\n\nAnd a lot has also happened regarding the homepage, but more on that in the following chapter.\r\n

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Come out of hiding and become visible<\/strong><\/h2>\r\n2021 was also all about visibility. Until now, I had been very careful to strictly separate private and professional matters. What is easy to manage while employed is almost impossible as a self-employed business consultant, coach, and trainer. Especially when it comes to being authentically successful. Therefore, this year I decided to dissolve this division and bring the two sides closer together, ultimately merging them. This process is not yet complete, but I have already implemented the most essential steps this year. These include, among others:\r\n